Opt-In Email Advertising – The Key To Increased Profits
Having a review style page and promoting a certain product is great, but having a squeeze page and using an opt-in email advertising campaign is even better!
New To Opt-In Email Advertising?
If you already know what opt-in email advertising is, then you can go ahead and skip down to the next section.
Opt-in email advertising is when you collect the names and emails of visitors who visit your site. They “opt-in” to receive emails from you, and then with their email address and name you build up their trust. You start off by giving them useful information in their emails, things that will help them that’s related to their niche. Then after a few emails of information, you send them an email talking about how a certain product in this niche has helped you, and you provide an affiliate link to the product.
This is a great way to increase your conversions because you’re building up the trust of the customer so that they trust whatever product you’re promoting to them. It also provides you the opportunity to try to sell them multiple different products over the course of time. Maybe they won’t be interested in the first two products you promote, but maybe they will want to purchase the third one.
The Power Of The List
If you currently don’t have an opt-in mailing list then I suggest you start building one right away. It’s not a secret that pretty much all of the top internet marketers have mailing lists, and they have one for good reason. It’s much easier to sell something to someone if you first build up their trust. By doing this they then trust in the product you’re promoting.
How To Get Started In Opt-In Email Advertising
To get started, the first thing you’re going to want to do is sign up for an autoresponder provider. The one that I use and highly recommend is Aweber Communications.
Once you’re signed up for an autoresponder provider, you’re going to need to create a squeeze page. A squeeze page is a single page that has the sole intention of getting visitors to submit their name and email to sign-up to be on your email list. The way to getting people to sign up is to give them an offer they can’t refuse. An example of a good squeeze page is this.
www.listprofitclub.com/index1.php
Notice how the headline stands out and grabs your attention, and the bullet points list what you’re going to be learning for giving your information. The whole purpose of this page is to get you to give your information away and it’s very tempting isn’t it?
To create a squeeze page like that you’re first going to need an offer to promote. There are many ways you can do this. Some of them are…
There are many different things that can be done, just make your offer something that the visitor won’t be able to refuse… that way you get a lot of people to sign up to your mailing list.
Creating The Squeeze Page And Autoresponder
After you have you’re offer you’re going to want to create your squeeze page. Make sure to take another look at the example above to get some ideas on how you want it to be laid out. Try to make it so that the reader becomes extremely interested, and has no choice but to opt-in to your mailing list.
After you have done this you’re going to want to sign into your autoresponder site and create an autoresponder series. These are the list of emails that your mailing list is going to initially receive the first few weeks they sign up. Try to keep your first three emails extremely informative. Give them a link to download whatever free material you promised them in the first email, and then give them some really good information related to the niche in the following two emails. Then in the fourth email you can give a little sales pitch about the product you’re trying to promote.
Make sure to give them another three or so emails of informative content after the fourth one before you try to sell them anything again, so your autoresponder series should look something like this…
1st Email: The free material you promised them for signing up.
2nd Email: Information on something related to the niche.
3rd Email: Information on something related to the niche.
4th Email: Talk about the product you’re promoting and put in two affiliate links leading to it.
5th Email: Information on something related to the niche.
6th Email: Information on something related to the niche.
7th Email: Information on something related to the niche.
8th Email: Promote another product.
I like to send out emails every 4-7 days.
Wrapping It All Up
After you have your opt-in email advertising campaign all set up along with your squeeze page and autoresponder series, go ahead and sign up for your own mailing list and start receiving your emails. If you do this then you’ll always receive the emails in your autoresponder before anyone else so you can change things if you find any mistakes in them.
As I said earlier in this post. Mostly all successful internet marketers have opt-in email advertising campaigns because they can be extremely profitable and cost next to nothing to run. I would highly recommend that you use the information above and start building your own mailing list in the niche you’re promoting if you’re currently not doing so.
